
GUIDE YOUR FUTURE
From strategy to execution, our team of experienced consultants empowers you to unlock your full potential.
Core competencies

Business strategy
Crafting tailored growth strategies to drive market leadership and sustainable success.

Market access
Facilitating efficient pathways to market entry and product reimbursement.

Regulatory affairs
Ensuring compliance with local and international pharmaceutical regulations.

Legal Set-up
Structuring robust legal frameworks for operational efficiency and risk mitigation.

Public affairs
Engaging stakeholders to shape favorable regulatory and policy environments.

Due diligence
Conducting comprehensive assessments to support collaboration with local distriburors and partners.

Local manufacturing
Establishing cost-effective, compliant production capabilities tailored to regional markets.
Our services

Strategic
Consulting
Developing strategies for market entry, pricing, and competitive positioning
- Develops and implements pharmaceutical marketing and business strategies
- Advises on market entry, product launches, and lifecycle management
- Provides insights on competitive landscapes and industry trends

Regulatory
Compliance
- Ensures compliance with pharmaceutical regulations and guidelines
- Compliance audits and gap assessments
- Regulatory submissions and applications, product approvals, and post-market surveillance
- Choose the appropriate regulatory pathway (fast track, normal approval, clinical trials)
- Determine how the product will be classified (e.g., medical device, pharmaceutical, food supplement) according to local regulations
- Balance local regulatory requirements with global standards

Commercial
Operations
- Develops and executes sales and marketing plans
- Product launches and lifecycle management
- Sales and distribution channel planning
- Manages sales force effectiveness and promotional activities
- Optimizes market access and reimbursement strategies
- Tender Management

Market Insights
- Conducts market research to understand customer needs and preferences
- Competitive Intelligence
- Identifies target markets, segments, and unmet medical needs
- Provides insights for product development and marketing strategies

Financial projections
- Conducts market research to understand customer needs and preferences
- Competitive Intelligence
- Identifies target markets, segments, and unmet medical needs

Operational Efficiency
- Conducts market research to understand customer needs and preferences
- Competitive Intelligence
- Identifies target markets, segments, and unmet medical needs

Business Transformation
- Optimize operations to enhance efficiency, reduce costs, and increase productivity for better value delivery
- Adopt innovative strategies and explore new business models to foster sustainable growth
- Build agility by creating flexible processes and decision-making frameworks to adapt quickly to market changes.
- Ensure long-term success by focusing on resilience and sustainable growth to navigate future challenges. Optimize operations to enhance efficiency, reduce costs, and increase productivity for better value delivery

Due diligence
- Strategic support for pharmaceutical companies in complex transactions
- Risk and opportunity evaluation to guide decision-making
- Tailored, actionable reports with comprehensive risk assessments
- Post-transaction insights to navigate the evolving regulatory landscape
About us
Our mission
PHARMA PULSE EXPERTS, founded by a group of accomplished professionals who have held key leadership positions in the industry, with a profound comprehension of the pharmaceutical landscape.
Our values
Our Team thrive on crafting innovative strategies adapted to the evolving landscape, ensuring our clients are at the forefront of transformative progress in the dynamic pharmaceutical sector.
Team

Dr Imed Khrouf
Managing Director and co-founder
A 20-year pharmaceutical industry veteran, he co-founded Pharma Pulse Experts to enhance affordable healthcare access in Libya and Tunisia. He has launched innovative therapies with Roche, held senior commercial roles, and driven market growth through strategic marketing and stakeholder relationships. Specializing in tender business management, he has led commercial teams in Libya for nearly two decades.

Dr Karim Ben Ayoub
co-founder
Karim boasts nearly 25 years in the Maghreb pharmaceutical sector, with leadership roles at Bayer Pharma and Roche. Co-founder of Pharma Pulse Experts, he excels in market entry, organizational transformation, and product launches, having led nearly 15 in North Africa. Renowned for innovative Market Access Solutions, Karim is a seasoned expert in navigating complex markets.
Partners
Geographic scope
We provide expert business development services in the African countries, facilitating smooth market entry, strategic growth, and long-term success. With a strong network, we help navigate regulations, connect with key stakeholders, and uncover high-potential opportunities.

Contact us
Get in Touch with Our Pharma Consulting Experts.